Cleaning

This brand belongs to Unilever

Based in the UK, Unilever is one of the world's largest companies producing food and fast-moving consumer goods (home and personal care products). The Ben & Jerry's ice cream brand joined Unilever in 2000. In 2021, Ben & Jerry's decided to stop selling in the occupied Palestinian territories and started a boycott of Israel. When this boycott caused significant damage to Unilever, Ben & Jerry's sold its rights in Israel to Avi Zinger, the owner of the Israeli company American Quality Products. Ben & Jerry's decision to boycott sales to Jewish settlers in Israel sparked backlash from pro-Tel Aviv Americans. Arizona, which holds a portion of the company's shares in the U.S., announced that it had sold all public funds from Unilever, with a state official declaring, I stand with Israel. Unilever is also the main shareholder in Strauss Ice Cream, a subsidiary of Strauss Group, one of Israel's leading food companies. Additionally, Unilever is one of Strauss Group’s key business partners. Strauss Group is made up of companies that supply products and services to Israel's military units.

This brand belongs to Procter and Gamble

a U.S.-based international company that manufactures personal care and hygiene products. It operates in more than 180 countries. Procter and Gamble supports Israeli initiatives that enable favorable access to Israeli government funding. In this regard, the company signed a bilateral agreement with Israel's chief scientist and opened a research and development center in Tel Aviv, with an annual investment of 2 billion dollars. Additionally, Procter and Gamble Israel is committed to community programs, including the Brands in Action initiative, which aims to reach and impact every household in Israel.

CHEER
DREFT
ERA
GAIN
CHARMIN
SALVO
RINDEX
TIDE
PUFFS

BOUNTY
MICROBAN
CASCADE
DAWN
FEBREZE
SWIFFER
MR. CLEAN
ZEVO
BOUNCE
ARIEL

This brand belongs to Henkel

Henkel is a multinational company based in Germany that owns several brands producing products such as detergents, paints, and perfumes. Henkel’s Adhesive Technologies is enhancing the investment and maintenance capacities of Feelite, a company located in Haifa, Israel. Since 2020, Carsten Knobel has been the CEO of Henkel. In a statement on October 13, 2023, he declared that the attacks on Israel were carried out by terrorist groups and that no attack on Israel is acceptable. Henkel affirmed that they will stand with Israel throughout the entire process.

HENKEL
BREF
DIXAN
FLEURIL
LECHAT
PERSIL
SIDOLIN
TURSIL
WEIßER RIESE
PERWOLL

WHITE REUS
PRIL
PUREX
FEWA
SPEE
ATA
SOMAT
SILAN
SISTA
VERNEL

This brand belongs to Reckitt Benckiser

This brand belongs to Reckitt Benckiser, a multinational British company that produces health, hygiene, and nutrition products. The company has signed a cooperation agreement with the Israel Innovation Authority, aimed at facilitating its production and marketing activities in Israel. Reckitt Benckiser is also collaborating with Israeli-based ventures in artificial intelligence and blockchain technologies. These connections highlight the growing calls for boycotts against companies involved in projects linked to the Israeli government, which supports the occupation of Palestinian territories.

COLGATE-PALMOLIVE

Colgate-Palmolive is an American multinational company founded in 1806, producing healthcare, home care, personal care, and pet care products worldwide. The company owns well-known brands such as Colgate, Palmolive, Ajax, and Hill’s Pet Nutrition and maintains its leading position in the market through innovative products and strong marketing strategies. Colgate-Palmolive also operates a research and development center in Israel and invests in Israeli companies to provide economic support. Palmolive is one of the company's leading brands, standing out for its commercial ties and investments in Israel.